Advertising & Sponsored Listing Policy | VEDLIST
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VedList Discover

Advertising and Sponsored Listing Policy

Standards governing paid advertisements, sponsored business listings, featured placements, mandatory ad disclosures, and misleading advertisement restrictions on VedList Discover.

Effective date: 12 July 2026 · Last updated: 9 November 2026

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Short summary before the full legal text. For binding language, see the numbered sections below.

  • Sponsored listings and ad placements
  • Targeting, billing, and creative standards
  • Prohibited ad content

1. Types of Paid Promotions on VEDLIST

VEDLIST (https://www.vedlist.com) offers promotional solutions for Vendors and third-party advertisers (“Advertisers”), which include:

  1. Paid Banner Advertisements: Visual or text promotional banners displayed on the homepage, sector hubs, city pages, search results, or listing pages, managed and billed via /billing/advertisements;
  2. Sponsored Business Listings: Paid placements where a Vendor’s Listing is highlighted or positioned prominently within relevant category, city, or locality search results; and
  3. Featured Placements & Plan Boosts: Enhanced visibility badges, spotlight sections, or priority placement features included within paid subscription plans (/pricing).

2. Mandatory Advertising Disclosures (No Disguised Ads)

2.1. Clear Labelling: In strict compliance with the CCPA Guidelines for Prevention and Regulation of Dark Patterns, 2023 (Annexure 1, Item 9 – “Disguised Advertisement”), all paid banner advertisements, sponsored listings, and paid priority placements on VEDLIST are clearly and prominently distinguished from purely organic search results using an explicit disclosure badge such as “Sponsored”, “Ad”, “Promoted”, or “Featured”.

2.2. Separation of Paid Placement and Editorial Reviews: Purchasing an advertisement or sponsored listing on VEDLIST never entitles an Advertiser to alter, suppress, remove, or manipulate organic customer star ratings or reviews on their Listing.

3. Advertising Content Standards

All advertisement creatives (images, headlines, text, call-to-action buttons) and destination URLs submitted by an Advertiser must comply with the following standards:

  • 3.1. Truthful and Honest: Advertisements must be truthful, fair, and capable of objective substantiation. They must not mislead consumers by ambiguity, exaggeration, or omission of material conditions.
  • 3.2. Destination URL Accuracy: The landing page or Listing linked to an advertisement must match the product, service, and offer advertised in the creative, must function properly, and must not trigger automatic downloads, pop-up traps, or phishing scripts.
  • 3.3. Visual and Technical Quality: Banner images must be clear, legible, free of deceptive UI elements (such as fake close “X” buttons, fake mouse cursors, or fake notification counters designed to trick users into clicking), and must clearly identify the Advertiser’s brand or business name.

4. Prohibited and Restricted Advertising Categories

Advertisers are strictly prohibited from running advertisements or sponsored placements on VEDLIST for any of the following:

  1. Tobacco, Liquor, and Intoxicants (Including Surrogate Advertising): Direct or surrogate advertisements for cigarettes, tobacco products (violating COTPA, 2003), alcoholic beverages, gutkha, pan masala, or intoxicating substances (violating Clause 6 of the CCPA Guidelines for Prevention of Misleading Advertisements, 2022).
  2. Illegal Gambling, Betting, and Real-Money Gaming: Any advertisement promoting offline or online betting, gambling, unauthorized lotteries, or prohibited online games causing user harm (in violation of Rule 3(1)(b) of the IT Rules, 2021).
  3. Objectionable Medical & Magical Cure Claims: Any advertisement for drugs, remedies, or treatments prohibited under the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, prescription-only medicines advertised directly to the public, or pre-conception/pre-natal sex determination prohibited under the PCPNDT Act, 1994.
  4. Deceptive “Free” Claims & Bait Advertising: Advertising a product or service as “Free” or at a “Bait Price” when the consumer must pay undisclosed mandatory charges or when the advertiser has no reasonable capacity to supply the service at the advertised price (violating Clauses 4 and 5 of the CCPA Guidelines, 2022).
  5. Unregulated Financial Products & Schemes: Unlicensed investment advisory, guaranteed stock market return schemes, unauthorized forex trading platforms, or predatory unregistered digital lending apps.
  6. Adult Content, Weapons, and Illegal Services: Any category prohibited under Section 6 of Our Vendor / Business Listing Policy.

5. Advertiser Responsibilities and Statutory Compliance

5.1. Sole Legal Responsibility: The Advertiser is solely responsible for the content of its advertisements, claims, pricing, comparative statements, and compliance with all applicable Indian laws and sector-specific regulations.

5.2. Intellectual Property Clearance: The Advertiser warrants that all trademarks, logos, photographs, fonts, and copy used in its advertisement creative are owned by or validly licensed to the Advertiser, and do not infringe any third-party intellectual property rights or constitute unfair comparative disparagement.

5.3. Regulated Sectors: Advertisers in regulated sectors (such as Healthcare, Education, Real Estate/RERA, Finance, or Legal) must ensure their promotional copy complies with their respective statutory regulator’s rules (including displaying mandatory RERA registration numbers for real estate project advertisements where applicable).

6. Impression and Click Measurement

6.1. Platform Analytics: VEDLIST records advertisement impressions (/ads/{advertisement}/impression) and clicks (/ads/{advertisement}/click) using its internal measurement service.

6.2. Good-Faith Metrics: Unless otherwise agreed in writing, VEDLIST’s internal server logs and dashboard analytics serve as the definitive record for campaign delivery. While We employ rate-limiting and bot filtering, We do not guarantee any specific click-through rate (CTR) or customer conversion rate.

7. Advertisement Review, Suspension, and Removal

7.1. Right to Reject or Remove: VEDLIST reserves the absolute right, in its sole discretion, to review, reject, pause, suspend, or remove any advertisement or sponsored listing at any time if:

  • (a) The advertisement violates this Advertising Policy, the Terms and Conditions, or any applicable law;
  • (b) We receive credible complaints from users, competitors, or regulatory authorities (such as CCPA, ASCI, or MeitY); or
  • (c) The payment for the campaign fails, is reversed, or is subject to a chargeback.

7.2. Refund Impact: Where a live advertisement is suspended or removed due to a violation of this Policy or applicable law by the Advertiser, refund eligibility is governed by Section 4.3 of Our Refund and Cancellation Policy.

8. Contact Information

For advertising inquiries, ad moderation appeals, or to report a misleading advertisement on VEDLIST, please contact:

  • Company Name: Vedmint Consultancy Services
  • Advertising & Compliance Email: [email protected]
  • Phone: +91-7408094200
  • Address: Kanpur Nagar, Kanpur Nagar, Uttar Pradesh – 208001, India